Pay-Per-Click (PPC) Advertising is a type of online advertising in which advertisers pay each time a user clicks on one of their ads. PPC ads can appear on search engine results pages (SERPs), social media platforms, and other websites. The most common PPC platform is Google Ads, which allows advertisers to bid on keywords related to their products or services.

PPC advertising involves creating and managing online advertising campaigns to drive traffic and conversions. Key elements of PPC advertising include:

1. Keyword research: Identifying the search terms that potential customers use to find products or services like yours.
2. Ad creation: Creating compelling and relevant ads that entice users to click through to the website.
3. Landing page optimization: Optimizing the landing page where users arrive after clicking on the ad to maximize conversions.
4. Bid management: Setting and adjusting bids for keywords to ensure the most efficient use of advertising budget.
5. Targeting: Selecting the most relevant audience for the ads based on factors like demographics, interests, and location.
6. Analytics and reporting: Measuring and analyzing the success of PPC campaigns and using data to inform future strategies.

PPC advertising can be a highly effective way to drive targeted traffic and generate leads and conversions. However, it requires a deep understanding of the target audience, a clear understanding of business goals, and the ability to create and execute customized strategies that deliver results while minimizing costs.